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Home is where the heart is for marketing
‘Don’t mess with V-day’ I was told in no uncertain terms when looking for a suitable launch date for a client on or around the 14th February. Whilst we stayed clear of the supposed most romantic day of...
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Behaviour change – Frank’s Way
Photo credit: EntertainmentEscapes “He’s in the darkness now and I’m the only beacon of light… Now to gently guide him towards the rocks.” The anti-hero Frank Underwood returned to our screens on...
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Stop the clocks for fatherhood, Hugh Grant and getting stuff done
Photo credit: Wikipedia It’s early in the morning. Very early. My three month old daughter does not seem to have fully grasped the clock change – where both her mother and I are trying (unsuccessfully)...
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PR on a Shoestring Budget
Public relations basics took a new form on Tuesday morning’s PR on a Shoestring workshop at the Impact Hub Westminster. Covering everything from the difference between ‘news’ and ‘features’ to the top...
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Social Media: Beyond the Basics
From developing the ultimate social media toolkit to understanding the basics of why your business needs it, Monday night’s Social Media: Beyond the Basics workshop provided a range of insight into...
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Why Crowdfunding is the Purest Form of Campaigning And Learn How to Master it.
Forget the recent general election campaign. Crowdfunding is for adrenaline seeking campaign junkies and entrepreneurs alike. A campaign can make or break the success of your startup or crowdfund...
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How to Campaign
Last Thursday Mavin Communications invited two experts to the Impact Hub Westminster to share their knowledge on how to campaign and why crowdfunding is really its purest form. Andrew Hadfield, founder...
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A Sneak Peak …
Taking a good idea and turning it into more than just a concept is tricky business. Every hopeful entrepreneur is trying to uncover the big secret for maximizing prospects, maintaining momentum and...
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How to Build a Brand
From one boozy chat to a whirlwind crowdfund and setting up shop, last Thursday Mavin talked about the UBREW story and how to build a brand from practically nothing over a few craft beers at UBREW...
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How to Win at Crowdfunding
After seeing a diverse range of members such as Opendesk, Trillion Fund and UBREW successfully raise six and even seven figure sums, the Westminster Hub wanted wanted to share some of this learning so...
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One Year on: PR Lessons from WikiHouse
Last September, WikiHouse 4.0 hit the headlines for all the right reasons as a disruptive technology being used to spark a conversation about the UK housing crisis. One year on, the discussion...
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Campaigns and Crowdfunding with Social Impact
Crowdfunding a business is one of the few routes to success available for enterprises trying to make a positive social impact. With grants and loans becoming increasingly competitive, and support for...
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How To Give Your Food Business Bite
In a world of startups and creative enterprise, food business is where things are really going wild. It’s an industry that remains one of the most competitive in the UK, with more and more...
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Top 5 Food Brands Coming from America
Last week, we helped to organise an exclusive event with the top 100 UK food and drinks startups with the meetup and our namesake, Maven LDN. The event was hosted at UBREW – a brewery where you can...
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How to Master Social Media
In the modern ages social media has become an absolute necessity for marketing your small business or social enterprise, but with so many new channels of digital influence cropping up it’s hard to...
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